You have the audience.We build what they’ll pay for.

A product your audience pays for every month. Built and launched with you in thirty days. We split the revenue. No upfront fee.

Apply to partnerRun your numbers

This is a joint venture, not a service. We're choosing each other. Read the bar before you apply.

How this works

This is a partnership, and we’re both choosing.

You bring an audience that trusts you and a face they know. We bring product judgment, a track record of shipping, and the build. We'll be in each other's inboxes for months. We'll disagree about product decisions and settle them like adults. Both our names go on the result.

If that sounds like the kind of partner you want, keep reading. If you want a vendor, this isn't it.

Not a fit

We pass on partners who

  • Want a vendor who builds what they're told.
  • Need to win every conversation.
  • Won't take a call when a launch email underperforms.
  • Talk about their audience as a number, not as people.
  • Aren't willing to be the face of what we make.
Who's behind it

Not a dev shop.
A product partner.

A dev shop builds what it's told. Deciding what to build, what to charge, and how to launch is the hard part, and it's the part you're actually getting. Audience Partner is run by Preston Zeller, founder of Zellerhaus. He has launched products from zero, inside companies and out, and grown products that already had customers. He's done the part you haven't, many times.

Launched from zeroInternal tools and public products, taken from idea to paying customers.
Grown inside companiesProducts that already had users, pushed to the next stage of revenue.
Two products per cohortThat's the whole roster. A yes means a build starts, not a waitlist.
Audience math

What is your audience worth?

The same math we run on every application. Move the numbers to yours. Nothing you enter leaves this page.

Start from a scenario
12,000
People you can put one message in front of this week who know your name.
Price per month$250
We never build under $100. $250 to $500 is where most of these land.
1%
Share of reach that becomes a paying customer in launch week. 1% is our planning number.
Paying customers at launch120
Monthly recurring revenue$30,000
First six months$158,945
Your share, first six months$79,472

These numbers clear our bar. Our bar is $100,000 in the first six months. The six-month figure assumes 5% monthly churn and counts no signups after launch week, so it's a floor, not a forecast. Your share is shown at 50%, the typical deal.

Apply with these numbers
Demand

Have you actually been asked?

We only build what an audience has already asked for, repeatedly and specifically. The application asks for the evidence. Here's what counts.

Counts

  • “Twelve people replied to the same issue asking if there's a spreadsheet that does this.”
  • “I put a waitlist link in one episode and 140 people signed up.”
  • “Every month someone DMs me asking for the template I use. Here are the last eight.”

Doesn’t count

  • “My audience would love anything I put out.”
  • “People keep telling me I should make a course.”
  • “I have a really engaged community.”
The bar

Clear this and we can probably build something.

If you're under it, the honest answer is you're not ready yet, and we'd rather tell you now than after an interview. Every decline says exactly which number would change the answer.

ReachEnough verifiable reach to clear $100,000 in the first six months at a price your audience will pay. At $500 that's about 3,800 people. At $100 it's about 18,900. Owned reach counts in full. Borrowed reach, like a group you don't run, counts at a discount.
DemandSpecific, repeated, dated asks from your audience for the same thing. You'll upload them.
A prior launchYou've sold your audience something before, at any price, and you know your refund rate.
A faceYou'll be the public face of the product, or you'll name who will. Trust is the whole lever.
Under ten hoursYour total time outside launch week: an interview, one review call, a few decisions. Launch week is yours and ours together.
What we build

Things that bill every month.

A paid tool

Software your audience uses to do the thing you teach. A calculator, a tracker, an intake flow, an AI layer over your method.

$100 to $250 a month

A community with software inside

Membership plus the tools that make membership worth keeping. The software is why they don't churn.

$100 to $500 a month

A productized service you front

A done-for-you offer with your name on it and systems underneath so it scales past your calendar.

$250 to $500 a month and up
Not a course.

Courses monetize once and decay. Everything we build bills monthly or per use, so your audience keeps paying because it keeps working.

Worked example, a model not a case

A newsletter for independent physical therapists

Over 8 months, 140 subscribers replied asking for the same thing: a client intake and home-exercise tool that wasn't built for hospital systems. That's the demand. Here's the math.

Verifiable reach (owned list)18,000
Open rate44%
Paid conversion of reach, launch week1.2%
Paying customers216
Price$149 / mo
Monthly recurring revenue at launch$32,184
First six months, 5% monthly churn$170,516
Creator's share, first six months, at 50%$85,258

Creator's time: one interview, one review call, six launch-week sends and a live Q&A. Everything else was ours.

The deal

Who does what, who owns what.

A one-page MOU to start. A short JV agreement before any money moves. Nothing hidden in either.

YouUs
BringThe audience, the trust, and the face.Product strategy, the build, the launch plan, the ops.
PayNothing upfront. Ever.The build, hosting, and tooling.
OwnYour name, likeness, content, and any niche know-how you bring. Your share of revenue for the term.The technology and the code, which we may deploy in other niches. The product brand and customer relationship sit in the JV.
SplitHalf the revenue is the typical deal.The other half. We settle the exact number together in the interview.
ExclusivityYou don't launch a competing product during the term.We don't launch this product with another face in your niche during your window.
MoneyFull visibility into revenue, churn, and your payout, live.Merchant of record. Payouts monthly.
SupportCustomer support, with your team, using our tooling.Technical ops, uptime, updates.
Buy it outYou can, at a floor plus a multiple of trailing revenue. The path to owning it is real.We'll show you the formula in the interview.
At 90 daysWe look at the number together. Continue, iterate, or wind down clean.If it didn't sell and you did everything you committed to, you owe nothing.
The process

Apply to the next cohort.

Next cohortNovember 2026
Products in it2
Applications closeOctober 31, 2026
01ApplyTen questions, every one scored, before the cohort closes.
0248 hoursA yes, or a no with the number that would change it.
03InterviewThirty minutes. We both decide.
04MOUOne page. Split, ownership, what each of us commits to.
05BuildThirty days. You review once, then approve.
06LaunchOne week, both names on it, a send schedule we agreed on.
Apply

Ten questions. Every one is scored.

You'll hear back in 48 hours either way. Each cohort takes 2 products, so a yes means a build starts, not a waitlist. Applications for the November 2026 cohort close October 31, 2026.

Reach is verified against your platform before the interview. Please give the real number.

Evidence uploads (screenshots of asks, dashboard) are requested in the next step. Booking a call is only possible after we accept. By applying you agree to the terms and privacy policy.